Today, Sports Management students held their first press conference. Each team acted as a sports agency signing a new athlete to their company, answering questions from the “press” about why they chose to sign the athlete, how their decision aligns with their agency’s values, and what they hope to achieve in the future. Students were then surprised with breaking news about a scandal concerning their new athlete, which they had to respond to by thinking quickly on their feet. Aside from the PR team, agencies also had media managers taking photos and videos of the press conference.
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